"Günaydın Türkiye" campaign had started on TV and the client asked us to move parallel on digital. The concern was that people mostly has premium perception about Türkiye İş Bankası". The client wanted to change their positions for being close to public more. Therefore their saying was; "Bugün Türkiye bir gün daha büyüyecek. Önünde hayalleri, yanında İş Bankası"

Our digital purpose was to keep communication tone which is caught with the commercials. The themes in TVC's were about giving birth, wedding and more... So; actions in each case clearly had reflected characteristic behaviours of Turkish people. That's why we started working on those public behaviours at first and we focused on some traditions like writing names under bride's shoes, critisizing of new born's name and many more...

At the end we presented a facebook application which is in-line with commercials.