AVI - 8 WATCHES
AVI - 8 is a brand that creates WWII & modern military inspired timepieces. Each collection is a homage to the planes, the people & the history of military aviation.
T A S K :
The P-51 Mustang is AVI - 8's first series of watches designed based on an American fighter plane. The task was to create webpages and digital marketing collaterals for the new P-51 Mustang campaign, which would include the overall campaign ideation, timeline and implementation. The design of the watch & the campaign imbibes aesthetic cues from the lines, forms, typography & material details from the original P-51 fighter plane.
Collaterals such as the campaign's logo, brand guidelines, email marketing materials, Google Ads, email signatures, photo-shooting directions & Instagram implementation were designed. Here are some of the artwork that was created.
Email Marketing:
Sign up Webpage:
Email Marketing:
Gift-Set:
