HaulR is a start-up company that aims to modernize the way that the Canadian logistics industry operates. We were invited to create a corporate identity for their app-based platform which would appeal to truckers, brokers, and contractors. The challenge was to overcome the construction industry’s preconceived visual barriers and still be able to deliver a modern brand. With all of this in mind, we created a minimalistic identity that references retro design aesthetics while making use of current design trends, in order to appeal to a multi-generational collection of professionals.
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