About the Logo: When we get gritty, we push our boundaries, just as ‘Grit’ pushes up the edges of the box around it. When we give gratitude, it runs freely, it cannot be contained. When we have both Grit and Gratitude we become stronger, braver, more powerful people.
Grit and Gratitude was breaking away from a national bootcamp franchise in order to expand their wellness offerings and communicate their message of inclusion, community, and strength. They enlisted the help of SVConsulting to reimagine their brand through a series of story branding and strategic visioning workshops. Over the course of six months, a new brand voice emerged.
Services provided include: Branding and Strategic Planning Workshops; Logo Design; Mural and Signage Design; Merchandise Design; Illustration; Social Media Strategy.
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