The Identity Collective+ is a curation of some of my personal favourite brand identity projects from the past.
The collection is a reflection of the conceptual thinking and strategic processes that go into the creation of a logo. While I strongly believe that less is more, it is my opinion that a logo should be a statement in itself, bold and timeless.
My personal style is to work with reduced colours, lots of negative space and the use of semiotics to instil meaning and context in what I create.
In an attempt to create functional brand identities, here is my take at crafting logos that meet form and function because brandmarks undoubtedly bear more responsibility than we give them credit for!
© Menahil Butt
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