Mindspaces by Neom
A brand of luxury tiles, Neom from Hindustan Sanitaryware, is designed to offer the greatest of luxuries - a getaway from the chaos of everyday life, an escape from it all, without having to go anywhere farther than one's home. To create an experiential campaign for Neom, we suggested a collaboration with Christoffer Relander, who creates stunning imaginary spaces using double and multiple exposure photography. The images brought to life the 'mindspaces' that would be created by the physical spaces designed with Neom tiles, and the worlds they triggered in one's mind.