TVS SCOOTY 'STREAK' SCOOTERETTE
Launch of Black Series
Films
In 2011, TVS Motors' very popular Scooty Streak was launching a new series for bold and spirited teens. The new design, sexy and all-black with 7 colour hood variant, was very desirable.
The launch campaign was a series of 3 films urging the consumers to succumb to the temptation of the new Scooty Streak which was
'Sinfully Black'
My Contribution:
Creative Direction | Scriptwriting | Campaign Tagline | Inter department collaboration | Leading execution with third party production
1/3 'LUST'
2/3 'GREED'
3/3 'PRIDE'
