The solution I came up with for Jungle Oats was to take a more modern approach that will target a broader range of consumers. I decided to switch up their packaging design by creating a more vibrant and fresher feel to fit with current aesthetics and giving Jungle Oats that stand out factor on the shelves. I also thought the packaging of the box needed to be upgraded as it can be quite a hassle to seal and get the oats out of, I improved this by creating a carton shaped box which has a plastic cap that can be opened and sealed conveniently, creating a more hassle free experience and being able to more accurately portion out ones preferred amount of oats.
