Thinking Seafood?
ATL Advertising Campaign for "Ajacutla Restaurant", a staple seafood restaurant in El Salvador. They were refreshing their brand to reach a younger audience. Worked on the conceptualization and execution of this print and digital campaign, basing it on a feeling we can all relate to: craving food. The literal translation of having food we crave "stuck in our head" was what I used for the visual execution of the campaign. It made for humorous and colorful campaign that spoke directly to our client's desired target.
La Fiesta 104.9 FM Advertising Campaign
This very popular radio station in El Salvador launched a brand new logo. I designed a campaign that went on billboards displayed on the most important streets in the city. Each billboard has a short part of popular songs played in the radio with a humorous visual metaphor besides it. People would have to guess what song this small phrase belongs to.
