Packaging and Identity Design :
This project is a self-initiated assignment to experiment with packaging and identity design. Local bakeries selling desserts and bakes have always left me with fond memories. Receiving and giving and of these delights, be it a little cupcake or an elaborate cake have always brought joy and sweetness to an occasion. It's another way of saying 'I care' The identity echoes the emotion attached to every occasion you feel must have these treats! I have also explored different shapes in which the products can be packed and gifted. Unique ways in which the bakes can be placed and removed to translate in the best possible way the joy of giving something sweet.
