"Sabai Sabai" - an expression in Thai, indicating a state of pleasure, bliss and carelessness. The choice of name emphasizes the Thai origin of ice cream. People are attracted to the fact that you can choose not just different tastes, but mix them, each time getting a unique, inimitable taste! This is what the slogan “Pleasure for every taste!” Says.

Thanks to the audience clearly identified during the study, it was possible to form a bright and understandable brand with an interesting and tasty product. As a result of rebranding, the interest of the audience increased. Customers began to buy ice cream more often and 5 times more often to take pictures with the product. Organizationally increased the number of subscribers, engagement and activity in the networks.

Children in the photographs are satisfied, as the new identification has created a sense of celebration from the purchase of a favorite treat.