ENJOY HALLOWEEN WHOPPER with Killer Dolls

THE BRIEF

Burger King wants to come up with a big , bold idea that will hack the Halloween conversation, become a part of popular culture and engage younger genarations with the Burger King brand.

THE INSIGHT
Younger generations that courageous will be interesting in BurgerKing Halloween Whopper with killer dolls.

THE IDEA

Watching movie is one of the recreational activities amongst younger generations, thus a poster theme about the movie may attract their sight. This is due to the favorite trend of younger generations is in killer dolls movies. Thus, three movies which are dead silence (2007), the curse of Chucky (2013) and Annabelle Comes Home (2019) where selected as theme for poster design because the popularity of the killer dolls in these movies. Some of the famous sentence in the movie were also used to modified to attract public
sight.