Purina Felix Taste research.
Exploring the problem that the way food is usually portrayed in all Purina Felix materials is not appetizing enough and looks 3D (or fake) for Russian consumers, we proposed a solution how we can integrate real food shots (looking absolutely mouthwatering) into the Purina Felix universe that is quite particular. We had a photoshoot with a food stylist and food photographer, and worked around those food shoots to recreate a classic "Felix" environment.
