Konjo Coffee
Beans with a purpose.
Beans with a purpose.
"A new way to do coffee, at Konjo Coffee we are working towards raising the social and environmental standards of the industry and conserving a region of paramount ecological significance. For years, we have been steadily developing a model of coffee production that goes further than simply ‘paying more for coffee.’ We are empowering communities, supporting new resilient sustainable livelihoods, and promoting the conservation of the second largest forest in Ethiopia, the Harenna."
We were tasked to develop a brand identity and packaging for export standard coffee Konjo.
The Village of Manyate
Located in the heart of the wild coffee forest, Manyate is a small village of roughly 75 households whose primary income comes from coffee harvests and small-scale farming. Life here is quiet, far removed from the hustle of modern life with one exception, the arrival of the coffee harvest. People from far and wide return to hand pick coffee cherries from their community recognized forest plots. As the population swells, coffee becomes the lifeblood of the village, even serving as a local currency. To experience this, is to see the real power of coffee.
Located in the heart of the wild coffee forest, Manyate is a small village of roughly 75 households whose primary income comes from coffee harvests and small-scale farming. Life here is quiet, far removed from the hustle of modern life with one exception, the arrival of the coffee harvest. People from far and wide return to hand pick coffee cherries from their community recognized forest plots. As the population swells, coffee becomes the lifeblood of the village, even serving as a local currency. To experience this, is to see the real power of coffee.
Coffee
In the remote southern highlands of Ethiopia lies an ancient forest harboring vast tracts of wild coffee. Perfected by nature and imparted with fruity and chocolatey flavors and aromas, these are beans of superior quality. To capture these natural essences, we have carefully prepared each and every bean from source to cup. Experience it for yourself and taste the wild side of coffee.
In the remote southern highlands of Ethiopia lies an ancient forest harboring vast tracts of wild coffee. Perfected by nature and imparted with fruity and chocolatey flavors and aromas, these are beans of superior quality. To capture these natural essences, we have carefully prepared each and every bean from source to cup. Experience it for yourself and taste the wild side of coffee.
Different directions of the logo was proposed; 1. inspired from the pattern of a tree log we created the 'K' out of it to create an icon. 2. Created an illustration of the goat as it is Kaldi's goat who first discovered coffee. 3. This time emphasizing on the farmer Kaldi himself, we created an illustration of 'Kaldi' holding a goat. Finally it was decided to go with the simplistic typography of 'konjo'.
Sketches of 'konjo' typography which later used with the icons shown above.
Credits
Agency: ARMA
Photo Credit: Matthew Thornton
illustrations: Biniyam Wendemagen
illustrations: Biniyam Wendemagen
