Peak Vitality LLC is a woman-owned business in Pittsburg, Kansas. Their vision is to foster healthy lifestyle habits that directly impact employee healthy by empowering organizations and their employees to become informed, responsible users of healthcare services and goods.
Their original logo design only stated their name, but they were wanting a graphic as well. I assisted them with the re-branding of their logo by first brainstorming what their business meant to them. They envisioned a logo that built upon each element of their business because health and wellness is not just one, simple element. They offer many services such as one-on-one training, group fitness, nutrition counseling, seminars, corporate wellness programming and much more that all intertwine
together.
together.
I created all of the logos in Adobe Illustrator using the pen tool. I gave them variations of their logo so they could use them on any color of substrate.
Their main focus lately is to sell merchandise and wanted to see that come to life on t-shirts, ball caps, and water bottles. I created the mock ups using Adobe Photoshop to show them how their logo would look on different substrates.
