Client

IGN 

 

Agency

Pen&Public

 

Team

Ryan Bubion - Design Director

Aaron Au da Silva - 3D Rendering

The tradeshow booth competition at E3 is fierce with every brand vying for attendee's attention. IGN'S presence at the event had been steady for years but in 2016 the booth was in need of some functional and aesthetic updates.

In response to an open RFP, agency Pen&Public and I responded with a bold new look for the booth we dubbed the "Deathstar". Incorporating a mix of core brand elements like the iconic red and IGN button icon, we integrated premium materails like warm woods, black and red window tints, sound foam, and illustrations for a more elevated look than years prior. As well, we re-approached the floorplan to provide a more funcitonal and pratical space, providing the client with additional storage areas and stage for live streaming content.