QARI QRIS
Qari Qris is a Russian jewellery brand. Brand's designers draw their inspiration from nature and minimalism.
The aim of this project was to create pictures that reflect brand“s philosophy but do not overdo the theme of nature.
I made a market research of the Russian jewellery brands and saw that most of them use pastel colours and feminine images in their visual communications. I felt that Qari Qris is an exceptional brand and wanted to offer something different. The main idea was to create a contrast element that will expose jewellery pieces and their form. A contrast element in this case are black stones that are combined with additional elements such as pieces of paper, seashells and various geometric forms.
Set design, photography – Kate Lee
