Remain Alpha
Continuing our run as the #1 mirrorless camera, we launched “The World is Waiting for Your Perspective” campaign. We challenged the world of Alpha shooters to go to the ends of the earth to get the perfect shot. With a wide range of Alpha perspectives to draw from, the campaign launched with a brand spot, five “perspectives” videos and a campaign landing page, followed by a wide range of social and influencer content across Sony and influencer channels to reach the wider shooting community.
