Jordan Lee Creative's profile

Wink Gifts & Boutique

Jordan Lee Creative
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Wink Gifts & Boutique


branding identity Retail branding Retail design brand identity logo Packaging boutique boutique branding packaging design



01. Project Details

Wink Gifts & Boutique, a Minnesota-based boutique store in a upscale downtown area, was seeking a full brand refresh under this new name with their new owners.

With the new ownership, Wink was looking to better align their company with a younger, wealthier demographic that were more commonly shopping in this area. Wanting to be feminine and welcoming, wink sought a logo that truly emphasizes their brand image and clientele.



branding identity Retail branding Retail design brand identity logo Packaging boutique boutique branding packaging design
branding identity Retail branding Retail design brand identity logo Packaging boutique boutique branding packaging design
branding identity Retail branding Retail design brand identity logo Packaging boutique boutique branding packaging design
branding identity Retail branding Retail design brand identity logo Packaging boutique boutique branding packaging design



02. The Deliverables

With this full brand refresh, Wink asked for a variety of primary and secondary logos, pattern design, and brand look and feel. After wrapping this up, Wink came back and worked with me to develop print collateral, gift boxes and bag, and signage concepts. 



branding identity Retail branding Retail design brand identity logo Packaging boutique boutique branding packaging design
branding identity Retail branding Retail design brand identity logo Packaging boutique boutique branding packaging design
branding identity Retail branding Retail design brand identity logo Packaging boutique boutique branding packaging design
branding identity Retail branding Retail design brand identity logo Packaging boutique boutique branding packaging design
branding identity Retail branding Retail design brand identity logo Packaging boutique boutique branding packaging design
branding identity Retail branding Retail design brand identity logo Packaging boutique boutique branding packaging design



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Wink Gifts & Boutique
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Jordan Lee Creative's profile

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Jordan Lee Creative's profile
Cape Coral, FL, USA

Wink Gifts & Boutique

Wink Gifts & Boutique, a Minnesota-based boutique store in a upscale downtown area, was seeking a full brand refresh under this new name with the Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives