Chrystelle Hayek's profile

Unleashed- Brand Identity

Unleashed is a short course program that helps students and young adults to undertake a personality test, help them discover their hidden potential, and undertake group work to look at how their personality profile interacts with others and how they can work effectively with others in the workplace or in team settings.
This logoform is inspired by the origin of the DISC personality test; the history of DISC began with the four elements that God shaped the universe with: Fire (Dominant), Earth (Cautious), Air (Influencing) and Water (Stabilizing).
It is based on a combination of the four elements’ symbols:
The combination of these shapes symbolizes teamwork. Together they create a fifth one, colored in yellow, which represents the light of God as the core.  As for the colors, they are youthful, they work in harmony together, and are chosen according to the different elements:
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Unleashed- Brand Identity
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