anup kr. sharma's profile

Campaign on (Parle Hide & Seek)

anup kr. sharma
•
Parle Hide & Seek
Campaign
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
First of its kind chocolate chip cookies in India,
Hide & Seek was launched in 1996.
best known today for its rich chocolaty experience

Name of the company: Parle Product Pvt ltd.
Name of the brand: Parle Hide & seek
Brand manager: Shalin desai
Established in year: 1996
Tagline: Tasty itna ki dil aa jaye
Slogan: Don’t hide from the one you’re seeking
USP: Chocolate Chip Biscuits
Aim: Reach chocolaty experience

Parle Hide & Seek has always based its creative idea around classical romance and temptation, now it was time to add an element of sophistication and suaveness to the brand by increasing its 'cool' quotient.
Product survey
By doing this survey I want to know about the perspective of customers for parle Hide & Seek.
Q.1- Which gender love the most this product?
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Q.2- Age response.
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Q.3- What is the first reaction to the product?
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Q.4- How would you rate the quality of the product?
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Q.5- How would you rate the value for money of the product?
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Q.6- How innovative is the product?
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Q.7- Which type of brand do you prefer?
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Q.8- Rate your satisfaction.
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Public review

-It taste good!
-Some improvement on the ads.
-Nope i loved this product ever since I was a KidA
-Little change in design
-Try to make change the packaging design
-Quantity could be improved
-Don't ever stop making them 
-Make it more chocolaty
-Add more chocolate chips
-No changes please
I'm satisfied from my survey because result are positive and more of people are liking it.
Concept
The recent campaign of Parle Hide & Seek is based on the expression of emotions among the couples through Hide & Seek Choco chip cookies, the love shared with sharing of cookies help them express their feelings. Hence sharing is caring.

Concept behind my campaign is on our regular life moment which are not special but is more than that, whenever we eat this choco chips biscuit we remember those moments and happiness of the time by this campaign.
Layout
I was created some own regular day moments and connect to the concept idea, firstly draw some manual work and convert them to digital.
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Final work​​​​​​​

Headline :- CRISPY CRUNCHY (those moment who have in visual) MOMENT.
Poster
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Press layout
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Illustration

I'll do some illustration on Parle Hide & Seek biscuit. they are also based on our some non occasional but special moment.
Road trip with friends
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Eating in school classroom when teacher busy in teaching.
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
College bachelors room
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Sharing with children
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Accessories

Creating some interesting accessories like biscuit key-chain, product packaging, bookmark, book cover and other some random stuffs.​​​​​​​
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
advertisment Campaign Design campaign Characters Design ILLUSTRATION 360 campaign Parle Hide&Seek Campaign Parle Hide&Seek
Thank you
hope you like it
Campaign on (Parle Hide & Seek)
Published:
anup kr. sharma's profile

Owner

anup kr. sharma's profile
New Delhi, India

Campaign on (Parle Hide & Seek)

This Parle Hide & Seek campaign is on our regular life moment which are not special but is more than that, whenever we eat biscuit we remember th Read More

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives