2020 SEWING PATTERN REBRANDING LAUNCH and web site design concepting

I led this project and did most of the design for branding, packaging, style guides, web design and social media with the help of one other designer.

The three major sewing pattern brands in the USA were once competitors, but through acquisition, CSS purchased all of them in 2017 and 2018. 

From Late 2018 through mid 2019 I led the redesign of all our major pattern brands to streamline each product offering and tailor each brand to a specific demographic. These are rolling out in stores and online in spring 2020.  

Here is the research and development behind the relaunch...

https://doctortdesigns.com/2019/12/07/simplicity-patterns-early-spring-2020/

https://sewing.patternreview.com/blog?s=2715879