CARIBBEAN LITERARY HERITAGE
Brand Identity
Scope
Art Direction, Graphic Design, Web Design
Challenge
Creating a brand identity for a project which promotes literary and archival preservation in the Caribbean and the diaspora, as well as bridging connections between the literary past and present with an interest in exploring the new challenges and possibilities of born
digital initiatives.
Solution
The Caribbean Literally Heritage is a set of material resources as well as a growing and living concept so I designed an identity reflecting just that thanks to the use of shapes and colours converging in the ring forming the logo.
