The brief was called “Book Life” and it challenged me to create a motion graphic TV advert that aims to introduce or re-introduce readers to certain books.

At the very least, reading these books opens new places and ways of thinking, brings awareness of the power of language, and begins the decoding of big questions: why people are like they are and why events may happen as they do.

It was important that the advert does not merely tell the story of the book or give away plot points and characters but rather it should embody the mood and themes of the book and simply leave the viewer rushing to pick up a copy.