Zebra is one of Japan's big three pen and writing instrument manufacturers.

With a distribution network of 10,000 shops throughout Japan its management was keen to find new product lines. 

Having begun as a pen nib manufacturer in the early 1900s we suggested exploring the potential of a luxury range based around a quality fountain pen.

Working closely with the management team we created the brand identity, fountain pen and pencil designs, eventually extending the range through the introduction of high-quality leather products.

Understated branding, careful selection of materials and quality detailing where essential throughout the project.