Conveniently Healthful:
A Non-Traditional Advertising Campaign for Pure Nectar
Insight:
Healthy eating has always been perceived with the thinking that it is a complicated lifestyle to maintain. It exerts a lot of effort to achieve and working millennials with heavy workloads cannot keep up with it. Despite their busy schedule, they still desire to have a simple and easy healthy routine to make sure that their overall well-being is at its healthiest state.
Objectives of the Campaign:
Pure Nectar is one of the leaders on producing healthy juice drinks to the market. Even so, their competitors are continuously growing and aggressively expanding as well. Without a strong awareness on the brand and its philosophy, the market tend to choose other options and will lack engagements with Pure Nectar. Through the campaign, Pure Nectar will strengthen its brand identity and promote its philosophy to the consumers.
Big Idea:
Make Healthy Simple
Campaign Tagline:
Conveniently Healthful
