Most straight-sized clothes span from a size 0 to 12 and most plus-sized clothes start at a size 16. Even when companies look into tapping into the inbetweener market, the clothing are not graded properly to fit these women. Looking further into the general fashion industry, it was apparent that activewear gave the least amount of choice to this market. Even looking at plus size activewear, the options out there are few and not as colourful or interesting as those for straight sizing.

Autumn/Winter 19/20 will be drawing inspiration from somewhere that is associated with youth: night clubs and neon lights. With the increase of Millennials choosing the gym over the club on a Friday night, it allows a new take to nightlife through activewear. Even new exercising environments are shifting to be closer to nightlife with booming music and dimmed lights.