For Women's march in Argentina, we had the Orange is the new black cast give an empowering message to the local audience. I created the script and sent the talent request for an action that had not been done anywhere in Netflix before: addressing a sensitive issue, taking a stand but keeping it within brand guidelines and making sure it wouldn't alienate any of the audience who might have felt different.

Once we received the materials, the editor and I worked together to make this short but impactful. Women in Argentina felt, in a very difficult time, seen and heard by one of the biggest companies in the would and the risk paid off.

The video went viral, reaching over 15M organic views, getting picked up by media all across the world and even used by the CEO as an example for Netflix Global.