Abilways is a multi-specialist learning group in France with its expert brands: EFE, CFPJ, ISM, IDCC, PYRAMYD, ACP, ABILWAYS DIGITAL and its e-learning platform ABILWAYS DIGITAL PLACE.

They proposed various solutions such as:
- Train yourself and your teams
- Work-linked training courses
- Certifying training courses & CPF
- Digital learning
- Tailor-made

Detail the needs and expectations of customers & help to understand how purchase intentions are formed
The persons will be used to define the customer journey on Abilways' priority targets, making it possible to identify key moments in the customer's life cycle. 

The objectives identified: detect contact opportunities & gain relevance (time, channel & content)

Introduction to interview protocol:

Interviewee profiles:

According to interviews, two types of personae were identified: individuals and HR profile.

In each group, two personae were represented. For a total delivery of four personae.