During my one year placement at the retail design company The Shopper Agency, one of the many projects I worked on were trend reports. These are documents full of research, knowledge, examples of work and retail safaris. The agency use these to send to clients to let them know that they have knowledge and understanding of the clients genre and to show them examples of current retail trends as well as showcasing work we have done for other clients that are within their category.
I designed four trend reports in total, the themes were; Health and Beauty, FMCG (Food and Drink) Mother and Baby and Home. The Home trend report is designed in a different style to the previous three because the company underwent a rebrand so I designed it in the new brand style that I helped create.
