This is a self-initiated minor project created whilst at university. It is a hypothetical awareness campaign for 'Porchlight', a local homeless charity. The campaign aim is to raise awareness that people do not necessarily have to look homeless to be so. Society has many misconceptions about homeless people, including the way they appear. This campaign questions our preconceived ideas of the way a homeless person appears and encourages the audience to consider that homeless people do not usually fit within societies narrow view of the 'unkempt man sleeping in a doorway'.
Additionally, the website campaign explores how young people 'sofa surf'. This means that they sleep on the sofas of friends and family, constantly moving. Although these people are not technically homeless because they have physical shelter, these people are still without a permanent place to call home. This campaign looks at physiological homelessness as well as the physicality of being homeless.
The campaign also allows the audience to explore the reasons that young people become homeless.
Society attached a stigma to those who are homeless - often blaming them for their situation.
By exposing true stories of homelessness on the website and the circumstances leading to it, readers will become educated. The intention is to show people that homelessness is not a direct result of bad character and is not the fault of those which are found homeless. This campaign focuses particularly on young people and their stories.
Index Page
When the viewer hovers over a person, they reveal a cardboard sign with their name on it. the question of 'which one of us is homeless?' is also answered by the 'we are all homeless'
Once the specific person is clicked upon, it reveals their personal story and experiences of homelessness.
