With baseball sales down as a whole category in 2012, we created a campaign that literally used all of DeMarini's unique selling points and bat science in its visual language. Not only are these tech points relevant to our target, but they also act as a patented differentiator within the baseball category.
The campaign is fully integrated with online, print, POS, video and more.
The campaign is fully integrated with online, print, POS, video and more.
Agency: R/West
