YODO Donuts + Coffee
Graphic Design / Branding / Packaging Design / Logo design / Copy Writing
YODO Donuts + Coffee is a new cafe and donut shop launching in Fort Collins, Colorado. Despite competition from established shops and newcomers alike, there is a gap in both menu options and the dining experience.
YODO specializes in yogurt-based cake donuts (hence the name), semi-savory flavors, and high quality, no frills coffee. The brand is built on a strong foundation of social + environmental responsibility, using business as a means of uplifting others.
THE BRAND
Local donut shops lack an inviting in-store experience, while local cafes lack quality baked goods. The competitive landscape is not brand-forward, missing a large demographic of college students.
To stand out, YODO is brand-forward through and through. The visual language stands out among a field of nostalgic shops. The brand voice is human and lighthearted, they are just donuts after all.
Come in, we’re open
Mixed materials, loud colors, eclectic patterns and strong copy moments fill the store. From the menu to posters and collateral, the experience is unique and lighthearted.
Uniforms + Apparel
From street ready totes and to staff aprons and caps.
The Digital Experience
To engage younger customers and continue YODO’s obsession with fun, the website is bold and lighthearted. Understanding that the website may be many customer’s first experience with the brand, it is designed to leave an unmistakable imprint of the brand.
Thank you.
