Retail 3.0 is the bridge between our PHYSICAL and DIGITAL shopping lives. As shopping behaviors become increasingly digital and fluid between the physical store and their digital counterparts, it's crucial retailers blend the two—creating a seamless consumer experience.
The work below comprises of rapid prototypes developed at Creative Realities Design Studio, focused on bridging PHYSICAL and DIGITAL shopping behaviors.
Many of the prototypes presented moved into the execution phase.
Transparent Mirror: provides infinate assortment and social sharing capabilities
Endless Aisle Touch Screen: blends physical and virtual merchandice—no retailer should be limited by their store inventory
In-store Mobile Wayfinding: voice recognition / AR
Smart Fixture: Big Box digital shelf merchandiser
Footlocker Interactive Store Front
Footlocker "Virtual Locker"
Footlocker "Virtual Locker" Seasonal Rotation
Michaels "Select A Frame" Mobile Platform
Michaels Sales Associate In-store Tablet Platform
Michaels "Text To Paint" Subway Experience
Bloomingdales "Little Black Book" CRM Platform: Desktop / Mobile / Tablet
Sales Associates Rewards Program: cross department incentives / reward points / virtual vending
Sales Associates: virtual vending
Bloomingdales "Virtual Mannequins" Transparent Glass
Bloomingdales "Virtual Mannequins" Rear Projection
Bloomingdales "Virtual Mannequin" Working Prototype
Bloomingdales "Inspiraction" Product Wayfinder
Bloomingdales Gesture Enabled Store Fronts
Bloomingdales Gesture Enabled Store Fronts
Maybelline Digital Vending
