HIT -A- BILLBOARD
This was created for a store that sells vitamins and different products for people that want to improve their physical condition. Instead of just using their print campaign, we thought it better to involve people and make them part of the idea by challenging them, thus proving they need these products.
The idea became, after the success of the billboard, smaller and portable, being taken from gym to gym through out the city.
This was created for a store that sells vitamins and different products for people that want to improve their physical condition. Instead of just using their print campaign, we thought it better to involve people and make them part of the idea by challenging them, thus proving they need these products.
The idea became, after the success of the billboard, smaller and portable, being taken from gym to gym through out the city.
THE CITY SPEAKS
