San José State Football kicks off its 2019 season by embracing its longtime fans, throwing back to the 80s. A retro, synthwave-inspired visual language unfolded across social media in the days leading up to game week. Our "Retro Week" utilizes the coolest, most vibrant, recognizable elements of 80s design, unifying it with the already-established San José State Athletics brand across print and digital mediums.
