iCan - iPad Guide Book
iCan was created with the elderly in mind. The key focus was to address older adults fear of technology and to introduce the technological language in a light-hearted, non-complex and friendly manner. The iCan branding was created to give the book a sense of a friendly character to connect with my target audience, the elderly. ‘No rush. No fuss. No tiny letters’ was taken from my primary research interviews. Since I’ve created a book, I thought that a belly-band would be most suitable and appropriate alongside my design.
