SARAH'S HOMEMADE JAMS
Brief:
Create a logo and package Sarah's Homemade Jams. Keep the costs low as her jams will be sold at the food market and at reasonable price.
The mood-board presents the maker of the jams - Sarah. She is quirky, fun and very low-key. I wanted to handwrite the logo to give it a hand-made, laidback look to suit her and a market vibe. My aim was to keep it simple and fun.Jams are sold at the markets all around Johannesburg, South Africa.
Handrawing of the fruit
