Communication Strategy

Trade Gothic font is a sans-serif typeface that was first designed in 1948 by a man named Jackson Burke, who continued to work on further style-weight combinations, eventually ending up with 14 variations in all and developed them at Lingotype. The typefaces went by the simple name of “Gothic,” ex. (Gothic No. 17 through Gothic No. 20). These were condensed sans serif designs that proved to be very popular for what was then called “jobbing” or “trade” work. It wasn’t until several years later that designs of regular proportions were drawn, and it was given the name “Trade Gothic.” Trade Gothic is easiest to read in all capital letters.Since this typeface is very popular in trade, commercial work and headlines I will make the poster design travel based. The travel based idea will pull from Jackson burkes heritage and design around where he was in the world at the time of this type’s development which was in the USA in 1940 and mix it with a more modern feel.