In 2019, under the art direction of Justina Solties, Director of Communications and Engagement, Alpha Sigma Tau released a branding refresh for the nationwide sisterhood event, Night to Reunite.
The Night to Reunite campaign encourages Sisters across the nation to reunite with one another, whether it be a simple phone call, or going out for dinner. The refreshed identity appeals to a broad audience, resonating with both collegiate and alumnae members.
Teaser video for Night to Reunite 2019.
Website hero banner promoting visitors to RSVP to the official Facebook event.
Graphic for Facebook and Twitter promoting examples of collegiate and alumnae chapter events.
Night to Reunite participants were encouraged to share their involvement by using a custom Facebook profile frame and downloading Facebook cover photos:
