VANS
Vans has a brand culture that embraces youth and families, it thinks of itself as an honorary ambassador of youth culture, and not just a shoe maker. What is noteworthy is that the brand positions itself as part of youth culture, rather than recklessly attempting to provide an image of what youth culture is like. Youth culture directly leads to loyalty to brands. Natural exposure to a brand in your youth is likely to result in a lifelong commitment to using that brand’s products.
CHALLENGE:
I was approached to give Vans a new position ad design a brand book that presents the spirit of youth culture Vans embodies, as well as the stories that behind the brand.
SOLUTION:
The entire book was designed in black, white and red which features Vans. The main idea is to showcase the youth culture and the street lifestyle behind the brand.
LOGO
The logo is created by hand- sketching illustration, which gives a new old-school taste of the brand.
