Yi-Hsin Lai's profile

The Writer – brand Identity

The Writer
Objective
Create a brand elements outlined here are not a set of rules intended to restrict, but rather are a framework to guide and inspire creativity and direction. By working with a shared understanding, the Monteverde brand becomes more cohesive, meaningful, and ultimately more valuable.

Concept
With the rise in technology, Monteverde USA understood the importance of rebranding itself to appeal to the modern market. Focusing on selling exclusivity products, as it is a writing instrument, which is at the desk of the most creative decision makers in the world.
Target Audience
Monteverde offers to confident and determined people, products that enrich their individual, cultural lifestyle and reflect their determined and passionate personality. 

Our brand speaks to people who enlighten a creative and refined lifestyle. In many ways they are successful and a reference for others.
The Writer – brand Identity
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The Writer – brand Identity

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