Kahang Ng's profileKikiKoko Menglu's profile

CHEER FOR YOUTH | Branding identity Design

Multiple Owners
•
CHEER FOR YOUTH 創演少年VI視覺設計
——
項目時間：2019年
委託方：有的玩
設計：大方無隅

Cheer for youth 是一個兒童演藝項目計劃，以兒童文化體驗主題嘉年華活動形式落地開展，全民選秀出實力兒童演藝志願者，參與選秀、網劇錄製、舞台劇演出、文化扶貧活動等等，是一個結合演藝與公益的文化活動，參賽者為7-12歲的少年兒童。

我們從“喜怒哀樂”出發，作為整個設計的切入點，比成年人們更為直率的孩童們，不管是天真大笑，或是委屈含淚，都有其人之本性真實可愛的一面。我們不必永遠只選取正面的“歡樂”，我們可以直面孩子的“喜怒哀樂”，直面這種難得的童真，讓孩子豐富的情感帶動到演藝中來，讓氣氛更加輕鬆。

標誌由四個人臉組成，沒有具象的膚色，沒有具象的性別，沒有具象的五官，只有簡單的線條勾勒和表情“喜怒哀樂”，在模糊這些成人世界中的“具象”的同時，我們希望留下的是更大的想像空間，與更平等的觀念。​​​​​​​

branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
branding Branding Identity ILLUSTRATION graphic design visual identity VI design
Thanks for watching!
CHEER FOR YOUTH | Branding identity Design
Published: