Susi the Sixt Sales Agent was first developed for an online Christmas Special. But she became a beloved character which is now also used for tutorials and promotions.
I loved to illustrate the different scenes and the Sixt wardrobe. All pieces of clothes are really part of the Sixt CI Fashion Store for Sales Agents. Special fun was to integrate different "easter eggs" like the little Sixt Station at the end or the lovestruck Pointee couple.
Viewed: Sixt Stations world wide, Sixt social media channels world wide, advertising screens at German airports, PAYBACK and Sixt partner brochure, PAYBACK Social Media Channels
Awards: Bronze Glory Award for the Payback Promotion
DCC by Sixt - tutorial video:
Social Media Christmas Special:
Print Advertising:
Susi
Published: