Energy Saving Campaign
COMMUNICATION STRATEGY FOR CORPORATE SOCIAL RESPONSIBILITY
Grupo AGRISAL
This project began as an internal communications campaign for energy saving, an initiative which is part of the company’s CSR program called "Sonreírse". It was then extended to other branches for regional purposes.
This campaign fitted within the program's pilar of sustainability and environment which they call "Vivimos" meaning "We live". The concept makes reference to the sustainable practices they incorporate in their everyday operations.
As corporate relations intern it was my responsibility to carry out this campaign working alongside with the company's advertising agency (@haikagency) to create the deliverables and place the media strategy in motion.
