Every year in March, at the height of Basketball season (March Madness), Gordon Marketing's Life Department host their Life and Annuity Expo at the Renaissance Indianapolis North Hotel in Carmel, Indiana. The Vice President of Life and Annuities loves Basketball. Therefore the entire event is themed around March Madness. However, we can't say March Madness, so I was asked to create a campaign using the words "The Madness in March."

The campaign consists of a logo design, a poster, a flyer based on the poster, an agenda booklet, and a T-shirt design.

This year I decided to throw a little more fun into the mix and create a piece that centers around the CEO and founder of Gordon Marketing, 84-year-old Dick Gordon.

The number on Dick Gordon's Jersey is the year he was born, 1935. I even gave him a heart tattoo with the name of his wonderful wife Margaret in the center of it.