The goal of this case study was to analyse a product (a last mile online bike & scooter rental app in SP) and, by applying UX design methodology, figure out usability/service flaws, coming up with solutions to solve the problems and improve the service.
On this initial stage, I did a quick survey with 17 users of the service. They all work at a company at Av. Eng. Luis Carlos Berrini, in São Paulo. The area has a high concentration of Yellow's bikes & scooters.
Participants' overview:
The focus of this survey was to identify "weaknesses" and "strengths" of the service as it is today.
From the users' feedback, I identified:
From the users' feedback, I identified:
From the 3 main weaknesses discovered, I identified that 2 of them had relatively simple solutions:
New "Payment userflow" proposed:
New "Vehicle reservation" functionality:
Disclaimer:This was a personal project, for educational and demostration purposes only.
