For Danone I created 'Eat Like A Champ'. A program that ran in state schools to raise awareness of healthy eating and the importance of living an active lifestyle. The campaign was fronted by Diversity and delivered through a website aimed at teachers and pupils.

 

We delivered weekly videos which gave healthy eating lessons and a series of dance moves for the children to learn. The schools that took part in the program were invited to the O2 arena for a private performance by Diversity.

 

The class who had completed the program with the highest scores took to the stage to perform the dance routine they have learned over the programme with the dance troupe themselves.

 

Results: Eat Like A Champ was regarded as success by clients, teachers and students alike. We engaged over 15 state schools in the targeted areas who all completed the programme. The campaign won various MAA awards and took a silver in the IMC European Awards.