The book is a practical and user-friendly guide for a modern salon. It also has a more holistic purpose, however, in that it looks at how we can broaden our horizons and nurture our intellect and wellbeing so that we flourish professionally and personally at the same time.
It is structured in a modular fashion which allows you to navigate the information and topics that interest you:
Personal development: looking at areas such as communication skills, books and publications that will give us a more rounded perspective and simple ways to look at world.
Wider industry knowledge: sharing information about types of style, key figures in hairdressing, emerging trends and influencers to follow.
Health and wellbeing: beauty is not just cosmetic, but is the result of a 360-degree approach so we gather together information on food, diet and ways to improve general wellbeing.
Ethical responsibility: we look at how we can minimise the impact our industry has on the environment both by following simple steps in salons, and at a wider industry level, using the Davines approach as a case study.
Technical knowledge: we cover areas such as colour theory and psychology and a few scientific aspects of our industry, breaking it down so it is easily understandable and digestible.
The Bella & Contagiosa Method: practical guides and tools developed and practiced by my team and I over many years to help you run an efficient and successful salon.
Wider industry knowledge: sharing information about types of style, key figures in hairdressing, emerging trends and influencers to follow.
Health and wellbeing: beauty is not just cosmetic, but is the result of a 360-degree approach so we gather together information on food, diet and ways to improve general wellbeing.
Ethical responsibility: we look at how we can minimise the impact our industry has on the environment both by following simple steps in salons, and at a wider industry level, using the Davines approach as a case study.
Technical knowledge: we cover areas such as colour theory and psychology and a few scientific aspects of our industry, breaking it down so it is easily understandable and digestible.
The Bella & Contagiosa Method: practical guides and tools developed and practiced by my team and I over many years to help you run an efficient and successful salon.
This book is not your conventional “How To” guide, but is made up of a mix of soft and hard skills together with smatterings of trivia and fun facts which I hope will not only entertain but also of course inform.
