//Canon
Canon is a brand that produce innovative products to improve efficiency at home & office. Which is high performance printers, award winning cameras and lenses.
// Product focus: Photography Tips
// Country: Singapore
// Art Direction: Chinese New Year Theme
// Digital Marketing Direction: To drive sales and new product awareness on social media
// Platform: Instagram Story
// Brief to be given to raise awareness of Canon's camera by educating the consumers. Few photography tips have been created in illustration format with Chinese New Year elements (lion dance, fire cracker, ang pau and etc). This concept is to educated the consumers how to shoot like a professional photographer during Chinese New Year.
// Also, There are various website banners and social posts have been created to promote canon's products for this Chinese New Year.
Art Direction & Designer: Cindy Woon | Social Content Planner: Stephanie | Creative Agency: Vintedge
